Building a Commercial Portfolio

Artikelnummer: KURS20126

The portfolio is a crucial part of any photography business, it shows what you are capable of producing, it shows your style and it demonstrates work produced. Learn how a succesful commercial portfolio is built. Your teacher is Tim Wallace who is on top of the Game since many years.

Kursdatum: 07.12.2020 (18:30-21:30 Uhr)
Ort: Zürich
Teilnehmerzahl: 7 - 16
Level: Intermediate, Advanced
Kursleiter: Tim Wallace |

CHF 248.00

Wir freuen uns ausserordentlich, den britischen Fotografen Tim Wallace wieder bei uns in Zürich zu begrüssen. Da dieses Seminar in Tims Muttersprache gehalten wird, ist auch der folgende Text auf Englisch.

«There are two people in every photograph, you and the person looking at it»

The portfolio is a crucial part of any photography business, it shows what you are capable of producing, it shows your style and it demonstrates work produced. However, you must remember that you are not building one for yourself, you are building it for your client.

Tim works for commercial clients all across the world. He is known for being very business orientated and is constantly gaining new clients while maintaining his relationships with existing ones. It’s fair to say that he is a very busy photographer but that’s what drives him and he has a very rare understanding of what goes on in the head of the person the other side of the client desk from you because many years ago he was the person hiring, so his advice on business and things related is very unique and in many ways is the strength behind his own business’s success.

Many people think that putting together a portfolio that looks great is easy, you just pick out and include all your best images, this is simply not that case as you all you will have is a collection of your best images, and does that really work for your prospective client that is looking at it? Perhaps not. This class looks at that question in depth and gets behind the images to help you see why some portfolios are successful and some are not. We look at the mindset of the person that is going to be looking at it so we can understand them better and therefore build a body of work that will switch the creative light on for them thus hopefully giving you a better chance of gaining them as a new client.

I cannot tell you what to choose for your own that needs to come from you, but I can tell you what to consider when doing that. One of the hardest things to do when putting together a portfolio is choosing the images to include. It is a common mistake to choose ones that you are close to, the ones that you feel are your biggest achievements photographically, but it’s really essential that you consider that the person viewing your portfolio has no knowledge of either of these things, it is the first time that they are seeing your work and they do not know the story behind each image so they can only take each image of face value.

You put yourself into the work that you ‘create’ and the ‘you’ part comes from

  • your personality
  • your style
  • your influences
  • your technical approach to shooting

«It's not all about you...»

Remember that this is not all about you however, it’s about you gaining commissions to ‘create’ new work for your client, it’s about you creating assets for your client.

This class will look at this whole aspect that is so crucial to any working photographer and their success in any commercial industry sector.

  • What should a portfolio image say about you?
  • The Portfolio, so what is its purpose?
  • Understanding the importance of who the portfolio is being built for.
  • Who to ask for feedback on your work before you go public and why?
  • The mindset of the average art director or client in my experience
  • The portfolio delivery
  • The first 5 images...
  • My own personal journey to create portfolios that work.
  • Print or Digital?

This seminar is aimed at people who are working as photographers and also those considering making the leap into starting a business as a professional photographer.

There are no special requirements for this seminar.

Tim Wallace | Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. As an award winning photographer his work is often described as both conceptual and dramatic. Tim is very well known within the automotive car industry for his creativity and open approach and he is regarded by many as one of today's leading commercial automotive car photographers with a unique strong style of work and creative approach that inspires not only his clients but also their customers – something that was reflected recently when he was awarded «International Commercial Advertising Photographer of the Year» and «Car Photographer of the Year» at the Industry Awards. Shooting campaigns for car manufacturers such as Peugeot with their recent «Fractal» concept car for its campaign and launch at the Frankfurt Motor Show Tim's work is well respected for its originality and quality. In recent years, Tim started to expand his business into new fields such as the aviation industry.

Tim's work has been published all over the World and he has been refered to as one of most creative photographers within his specialised field of commercial automotive photography. A man who greatly inspires others, not only within his own industry but beyond, Tim's view of all this is a little more straight forward, a man who's very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work has driven him from a very young age at the point he first picked up a camera. «Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time...»

Bist du noch unsicher, ob der Kurs das Richtige für dich ist oder hast du eine Frage? Dann kontaktiere uns.
Tel. +41 43 311 20 46